Us vs Them

Our Source💧

Ancient, geologically preserved seabeds, deposited millions of years ago, pre-dating industrial pollution.

Their Source⚠️

Ancient, geologically preserved seabeds, deposited millions of years ago, pre-dating industrial pollution.

Our Trace Mineral Content✨

Contains a broad spectrum of trace minerals (e.g., calcium, iron, magnesium, potassium, manganese, silicon, etc.) in higher and more stable concentrations.

Their Trace Mineral Content⚠️

Contains few trace minerals (magnesium, potassium, calcium), but amounts are highly variable by location and far lower due to dilution and sedimentation with a high salt content. 

Our Purity💪

Contains trace minerals (magnesium, potassium, calcium), but amounts are highly variable by location and far lower due to dilution and sedimentation.

Their Purity⚠️

Increasingly contaminated with microplastics, heavy metals, persistent organic pollutants (PCBs, dioxins), and other anthropogenic chemicals.

Our Microplastics Detected0️⃣

None. Formed before plastics existed, so zero risk of microplastic contamination.

Their Microplastics Detected⚠️

Ubiquitous. Microplastics detected in 100% of seawater samples globally. Concentrations typically range from ~0.15 to 0.03 microplastic particles per liter for the smallest size fractions (150–750 µm), with trillions of particles circulating in the oceans.

Our Pollutants0️⃣

None. No exposure to industrial runoff, pharmaceuticals, pesticides, or radioactive waste.

Their Pollutants⚠️

Exposed to a wide array of pollutants from industrial, agricultural, and municipal sources, including heavy metals (Hg, Cd, Pb, As), organic contaminants, and radioactive materials.

Our Mineral Stability💪

Highly stable over geological time; mineral content is not affected by seasonal or
anthropogenic changes.

Their Mineral Stability⚠️

Highly variable; affected by pollution, water currents, and local environmental
conditions.

Our Bioavailability💪

Minerals are preserved in crystalline form, being more bioavailable due to lack of chemical binding with pollutants.

Their Bioavailability⚠️

Some minerals are far less bioavailable due to binding with contaminants or being present in dissolved, less stable forms.

Our Minerals✨

All minerals are preserved in solid form and accessible through mining.

Their Minerals⚠️

Many trace minerals settle to the ocean floor as sediment and are not present in surface seawater used for production, reducing overall mineral content by large multiples.

Our Harvesting🗻

Mining is mechanical, with minimal environmental impact; no risk of introducing new contaminants during extraction.

Their Harvesting⚠️

Production can disturb local ecosystems; risk of concentrating contaminants during evaporation including toxic dust storms after drying process.

Our Heath Risks🔎

Minimal, as the mine is uncontaminated; no exposure to modern toxins or microplastics.

Their Health Risks⚠️

Potential health risks from chronic exposure to microplastics, heavy metals, and other pollutants, especially with regular consumption.

Our Regulatory Oversight🔬

OMRI Listed. Subject to geological and food safety inspections; relatively straightforward quality control.

Their Regulatory Oversight⚠️

Highly variable and mostly unregulated; depends on local regulations and effectiveness of pollution controls in source waters. Mostly the "Wild West" with no inspections or testing.

What Would You Choose?

Before
After

Us vs Them

Microplastics and Modern Pollution in Sea Water:

  • Every seawater sample tested globally now contains microplastics, with concentrations ranging from 0.15 to 0.03 particles per liter for the smallest sizes (150–750 µm)7Trillions of microplastic particles circulate in the ocean, threatening marine life and potentially human health through bioaccumulation.
  • Sea salt can act as a vector for microplastics and other persistent, bioaccumulative, and toxic substances (PBTs) such as PCBs and dioxins, which adhere to plastic particles and can be released into the human body upon ingestion.
  • Additional pollutants in modern seawater include heavy metals (mercury, cadmium, lead, arsenic), pharmaceuticals, pesticides, and industrial chemicals, many of which are concentrated along coastlines and in areas of high salt production.

Trace Mineral Availability:

  • While sea salt sourced is often marketed for its trace minerals, the actual quantities are extremely small and not a significant dietary source. Many minerals in seawater settle as sediment and are not present in the brine used for salt/trace mineral production, further reducing their availability.
  • Ancient salt mines contain a broader and more stable spectrum of trace minerals, preserved in crystalline form and free from modern pollutants.

Environmental and Health Considerations:

  • Mining ancient deposits, when done responsibly, has a minimal ongoing environmental impact and produces a product free from modern contaminants15.
  • Sea salt production, especially in polluted coastal regions, risks concentrating contaminants and microplastics, introducing new health risks with regular consumption.

Sourcing trace minerals from a 200 million-year-old mine offers a product with higher mineral diversity, greater purity, and zero risk of microplastic or modern pollutant contamination. In contrast, present-day sea water or open air salt lakes is universally contaminated with microplastics, heavy metals, and other anthropogenic chemicals, while offering minimal and inconsistent trace mineral content due to sedimentation and dilution. The environmental and health risks associated with sea salt are increasing, making ancient mined salt a safer and more reliable source for trace minerals.

The choice is clear... Amphora Water Concentrate